by Dave Bau, Extension Educator, Ag Business Management, U of M Extension Regional Office, Worthington Farmers should develop a marketing plan to take advantage of great prices offered for 2021 and 2022 crops. Marketing plans have many components. What should a farmer include in a marketing plan? Cash flow needs: When starting a marketing plan, a major factor contributing to when a farmer sells crops is when there is a payment or cash flow demand. Start a marketing plan with a list of when cash needs to be generated. Total expected bushels of crops grown: Use historical five to seven year crop yields or insurance proven yields as a starting point for the expected production for the farm. Breakeven price determination: How does a farmer know what a good price is to market crops? By using estimated yields and acres, along with expenses and family living costs, a farmer can determine breakeven prices. Insurance coverage: Crop insurance coverage can provide a farmer with confidenc